Getting the required prior consent (“opt-in”) from your customers isn’t easy, text software seems complicated, and promotions can frustrate customers. Only 12% of local businesses use SMS in their marketing strategy, even though it gets up to a 98% open rate.

However, if done correctly, SMS marketing can actually strengthen relationships by inviting responses. With well-timed messages and relevant content, it feels more intimate than other marketing messages and encourages continued engagement in a way only text can. The key is knowing how to message the right way.

In this ebook, you’ll learn the secrets to successful SMS marketing and how to run an effective campaign as a local business.

Key Takeaways:

• 8 ways to maximize your opt-in list
• 20+ key insights into SMS marketing
• 14 tips to market like a human